The Front Line Of Trade Show Marketing™!

Home / The Front Line Of Trade Show Marketing™!

Companies spend millions of dollars on developing, marketing and producing booths at trade shows; however, the most overlooked and KEY elements to the success of its outcome are the very ones that interact with the customers, their sales and staff members.

What We Do

“The Front Line of Trade Show Marketing™” provides “PreShow™” training and “ShowSite™” programs to help organizations make the most of their trade show dollars.


Clients do not buy or communicate with collateral, advertisements, and the actual booth space. They communicate and buy from people. Then, why do so many companies avoid such critical training for those who can be a distinct liability?

Business Impact:

  1. Help to ensure that your sales team and staff to be an asset to the success of your trade show efforts.

  2. Develop communications styles to optimizes employee’s talents and skills

  3. Build additional marketing strategies to promote the company and its brand

  4. Create awareness on the way employees communicate at trade show

  5. Build up competencies and professionalism

  6. Increases employee’s performance

PreShow™ Training programs

In A Split Second™

Attendees make decisions in a split decision in how they are going to communicate with your team members. This program will help align your staff’s image and presence with your trade show marketing efforts. From perception to dress to image positioning, your team will be prepared for any business situation.

Mastering the Business Meal…a strategic approach

Dining and Entertaining clients provide a special opportunity to showcase your services and products. If your team members do not have a strategic approach, then your company dollars are wasted. To help ensure a return on your investment this workshop will ensure that how they converse, conduct themselves and communicate with their clients will provide the perfect selling environment.

Creating Remarkable Events-Event Staff Coaching™

While image, perception, presence, and entertaining is part of the sales process, it is critical for your team to understand their role in your success and maximizing their effectiveness of the trade show cycle.

This training program will complete your teams’ preparedness by coaching your staff toward understanding engaging prospects, qualifying, securing agreement and disengaging the prospect.

ShowSite™ Programs

CHUVA beyond’s ShowSite™ programs not only play a critical role in drawing attendees to your booth, but they provide an excellent PreShow™ marketing campaign. CHUVA beyond’s programs were created with your audience in mind and are not only extremely effective in creating qualified leads, but also provides a valuable business tool for your clients to use for years to come.

  1. Perception IDentity™

  2. Color Profile™

  3. The Duo Demand™

  4. Eyes On Video™

  5. Body Metrics™

  6. Face Facts™