What is your Personal Brand Equity?
There are two components when you are talking about Personal Brand equity: tangible and intangible.
Tangible refers to how much your product brand (skills) is worth. There are several factors here. Typically your talents are purchased (hired) within a price range. But how do you sell your skills at the higher end of the pay scale? One aspect could be determined by the intangible equity of your personal brand.
Your intangible equity is how much time you put into building and marketing your Personal Brand; how much blood, sweat, and tears you invest in building your brand. It’s about your investing in additional education/certification. Creating intellectual property can greatly build the equity of your Personal Brand Equity.
Suggested article: The Value of Personal Branding
What can you do to build your brand equity? Mostly by putting a lot of sweat and tears early on. For example, perhaps you have to read a great deal to get caughtup on the product or competition. Maybe attend outside courses that you have to pay on your own to build your brand equity.
Perhaps give up a weekend to do some additional voluntter work. If this is the case, ensure that you are comitting your time to something is valuable to you, but it doesn’t hurt if you are able to mix and mingle with those that might can give you career direction, or open doors. With this in mind, you do the volunteer you desire, first, the rest is icing on the cake.
What have you done lately to build your Personal Brand Equity? How much time and energy do you give everyday to ensure your Personal Brand is well positioned? More importantly, what are you colleagues or competition doing to build theirs?!
To learn more about how CHUVA beyond can help you with your Personal Brand, click here.